Personalised Financial Advisory

Your finances, guided with care and clarity

We sit with you, listen to your story, and guide you across investments, insurance, tax, loans, and business financial decisions with advice that actually fits your life. Not a template. Not random product pushing. Just curated, personal recommendations from people who genuinely care.

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Personal advice across your finances

Curated Guidance
₹100Cr+
Team Fund Experience
9+
Advisory Areas
₹100Cr+
Funds Managed by Our Team
9+
Advisory Areas Covered
1:1
Personalised Guidance
Why It Matters
The numbers that should
make you act today

Most Indians are financially underprepared. Here's what the data says.

₹L+
What ₹5,000/month becomes in 20 years at 12% return. A SIP started today is the most powerful financial decision you can make.
Invested: ₹12LReturns: ₹37L
%
of Indians are underinsured. The recommended cover is at least 10x your annual income. Most people have less than 2x.
Adequately insuredAt risk
₹
Maximum tax saved every year using Section 80C alone. Add 80D, NPS, and HRA and you could save over ₹1 lakh in taxes annually.
Tax savedPotential: ₹1L+
%
Average inflation in India eats away at your savings every year. Money sitting in a savings account at 3.5% is actually losing value in real terms.
Savings rate: 3.5%Inflation: 6%
x
The wealth difference between someone who starts investing at 25 vs 35, assuming the same monthly SIP. Time is the most valuable financial asset you have.
Start at 25Start at 35
%
of Indians have a written financial plan. The rest are hoping it works out. A clear plan with a trusted advisor is what separates financial security from financial stress.
Have a planWithout a plan
What We Do
Curated advice across the financial decisions that matter

From your first SIP to insurance, tax, loans, and business decisions, we help you choose well with personalised guidance.

Core Service

Financial Planning

A financial roadmap built around your life, goals, and constraints. We help you make better decisions with context, clarity, and ongoing guidance instead of one-off product pitches.

02

Mutual Fund Investments

Curated mutual fund recommendations across SIPs, lump-sum investing, and ELSS, matched to your goals, timelines, and comfort with risk.

03

Insurance Solutions

Life, health, and general insurance guidance shaped around your family situation, risks, and what protection you actually need.

04

Tax Planning

Practical tax planning across income, capital gains, and investments so you can make smarter moves each financial year.

05

Loans & Corporate FD

Advice on personal and business loans, along with fixed-income options, so you can compare trade-offs clearly before choosing.

06

PMS, Bonds & Company Registration

Guidance on PMS, bonds, and business-related financial decisions when your needs become more complex and stakes get higher.

Financial Tools

Plan Your Financial Future

Use our interactive calculators to see exactly what your financial decisions mean for your wealth.

SIP Calculator

See how a monthly SIP grows over time with the power of compounding.

Your SIP Projection

Total Invested
₹9,00,000
Total Returns
₹16,22,880
Total Wealth
₹25,22,880
Invested
Returns

Insurance Need Calculator

Find out how much life cover your family actually needs to stay financially secure.

Recommended Cover

Income Replacement
₹1,20,00,000
Dependents Buffer
₹20,00,000
Liabilities Cover
₹10,00,000
Total Cover Needed
₹1,50,00,000

Loan EMI Calculator

Calculate your monthly EMI and understand the true cost of any loan before you take it.

Your Loan Breakdown

Monthly EMI
₹17,356
Total Payment
₹41,65,440
Interest Paid
₹21,65,440
Interest vs Principal
108%
Principal
Interest

Wealth Goal Planner

See how much you need to invest every month to reach a major financial goal.

Goal Plan

Monthly SIP Needed
₹16,000
Total You Invest
₹28,80,000
Projected Returns
₹71,20,000
Final Corpus
₹1,00,00,000
About Us
₹ ₹ ₹ YOUR WEALTH. GROWING.

We treat your money
like it's our own.

Dakshina Artha started with a simple frustration: most people in India don't get financial advice. They get sold financial products. We wanted to change that. We're here to be the advisor you can actually call, who knows your name, your goals, and your life situation.

Our founders bring deep expertise, from managing ₹100Cr+ in assets to building banking products used by millions. But what sets us apart is simpler than that. We genuinely care about the people we work with, and we show it in every conversation.

Licensed Distribution Support
Transparent Recommendations
Personalised Advice
Long-Term Relationships
What We Stand For
Our values shape
every conversation

Finance is built on trust. Here's what you can always expect from us.

Radical Transparency
No vague language, no mystery recommendations. We explain what we suggest, why it may fit, and what trade-offs you should know before you decide.
Education First
We believe informed clients make better decisions. We don't just advise, we teach. You'll always understand what's happening with your money and why.
Recommendations That Fit You
We only recommend what makes sense for your goals, your family, your timeline, and your risk comfort. Advice should feel personal, not generic.
Simplicity in Everything
Finance is complex enough. We strip away the jargon and make your entire financial picture feel clear, manageable, and even exciting.
Our Team
Meet the people behind
your financial future

Three founders. One mission: to make financial advice feel personal, honest, and human.

Bhoomi Shah

Bhoomi Shah

Founder
CFACFPEx-Bajaj Capital

With over 15 years in finance across Bajaj Capital and Quantum AMC, Bhoomi has advised on ₹100Cr+ in assets. She believes finance should empower, not intimidate, and is on a mission to make money make sense for women and young professionals.

Aditya Krishna

Aditya Krishna

Founder
IIM MumbaiEx-Kotak Bank

An IIM Mumbai alumnus and product leader, Aditya spent years building financial products for millions at Kotak Mahindra Bank, including loan and insurance journeys for India's most widely used banking app. He brings that product mindset to make Dakshina Artha's services seamless and client-first.

Rakshit M N

Rakshit M N

Founder
IIM UdaipurEx-AccentureEx-PwC

An IIM Udaipur MBA with experience at Accenture and PwC, Rakshit brings rigorous financial modelling, transaction advisory, and corporate structuring expertise to the firm. He turns complex business challenges into clear, actionable financial strategies.

What You Can Expect
Advice that feels personal, not transactional.

We earn trust by being thoughtful, responsive, and clear about why we recommend what we recommend.

01
We aim to be the kind of advisor you can call with real questions, big or small, and get recommendations that are tailored, well explained, and grounded in your actual life.
DA
Dakshina Artha
Our advisory promise
We listen before we recommend, and we explain the reasoning behind every suggestion in plain language.
01
Curated Guidance
Recommendations with context
We guide clients across investments, insurance, tax, loans, and business decisions without making them run between different advisors.
02
Joined-Up Advice
Across multiple financial areas
Our goal is long-term trust. That means honest conversations, responsive support, and advice that fits your stage of life.
03
Human Support
Care-first relationships
Free Assessment
Want a quick read on
your financial foundations?

Answer 10 quick questions across 5 pillars to get a simple snapshot of where you stand. Then, if you want, take it forward in a free consultation.

Your Financial Snapshot

A quick check-up across 5 pillars of financial health. No sign-up needed. Completely free.

ProtectionSafety NetGrowthPlanningLegacy
0
Calculating...

Your Key Insights

    Talk to an Advisor
    Book your free consultation.

    No jargon, no pressure, no obligation. Just a genuine conversation about where you are, what you need, and how we can help.

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    We'll call you back within 24 hours and help you book a free consultation. No quiz needed.

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    Reach us directly
    +91 97424 19979 dakshinaartha@gmail.com
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